My journey here started with a major shift in perspective. After my oldest child was born in 2018 and my second came along in 2022, the way I viewed time completely changed. I realized very quickly that the traditional, rigid 9-to-5 grind just wasn’t going to work for the life I wanted to build for my family. I spent 2024 searching for where I fit, navigating a year of corporate job-hopping that ultimately only proved one thing: I needed to create something of my own.
Driven by the need for a fresh start, my family and I made a massive leap of faith in 2025. We packed up everything we owned and relocated across the country to Tennessee. It was a terrifying risk, but it was exactly the catalyst we needed.
"Comfort is the enemy of progress."
Nothing proved that truth to me more than starting over from scratch in the Volunteer State. Stepping out of my comfort zone cleared the space for inspiration to strike, and it was right here in Tennessee that I discovered a true, unexpected passion for apparel design and high-detail embroidery styles. What started as a late-night creative spark in a new home quickly took over completely, evolving from a personal passion project into the official launch of 93rd Avenue in 2026.
Now, every single day is an opportunity to push the boundaries of what apparel can be. We don't just decorate clothing; we build visual stories. Whether you are ordering an exclusive, narrative piece from our studio collection or trusting us to represent your own brand, we put unmatched pride and meticulous detail into everything we create. None of this would be possible without the incredible, unwavering support of my family, who keeps things running smoothly behind the scenes day after day. Thanks for being a part of our journey and helping us build this dream.
What we stand for
The principles we work by.
01
Craft over convenience
Getting it right takes time. The thread tension, the stitch density, the placement. Those details are what separate good from great.
02
Nothing ships unseen
Every order gets a digital mockup before production starts. You see it, you approve it, and only then do we touch the machine.
03
Any quantity, same standard
One piece or a hundred. The person ordering a single hoodie gets the same attention as a team ordering fifty.
04
Built to last
Threads and transfers that hold up wash after wash. No fading, no peeling, no cutting corners.